WORKSHOP
A New Lens on Social Impact Marketing
WORKSHOP
A New Lens on Social Impact Marketing
$75 - 600+
Kelsey Gilchrist
2 Hours
Virtual or In Person
$75 - 600+
Kelsey Gilchrist
2 Hours
Virtual or In Person
Discover how to upgrade your organization's digital marketing strategy to reach a wider audience.
The marketing landscape has changed. Make sure your organization is equipped to compete in the evolving digital world with this overview of the trends, fundamentals, and strategy designed to help you tell the story of your social impact.
$75 - 600+
Kelsey Gilchrist
2 Hours
Virtual or In Person
Discover how to upgrade your organization's digital marketing strategy to reach a wider audience.
The marketing landscape has changed. Make sure your organization is equipped to compete in the evolving digital world with this overview of the trends, fundamentals, and strategy designed to help you tell the story of your social impact.
This workshop will cover
This workshop will cover
01 - Digital Marketing Trends
Understand what's next for digital marketing with an in-depth overview of the current landscape, including trends to watch and insights to guide your strategy.
01 - Digital Marketing Trends
Understand what's next for digital marketing with an in-depth overview of the current landscape, including trends to watch and insights to guide your strategy.
02 - Shoring Up Your Fundamentals
Strengthen your team's knowledge of digital marketing fundamentals, including how to articulate your brand positioning, identify your target audience, and produce engaging content that highlights your impact on the community.
02 - Shoring Up Your Fundamentals
Strengthen your team's knowledge of digital marketing fundamentals, including how to articulate your brand positioning, identify your target audience, and produce engaging content that highlights your impact on the community.
03 - Upgrading Your Content Strategy
Learn how to take your digital marketing strategy to the next level with fresh insights and personalized exercises for your team.
03 - Upgrading Your Content Strategy
Learn how to take your digital marketing strategy to the next level with fresh insights and personalized exercises for your team.
Why should companies and nonprofits upgrade their digital marketing strategies?
The average Canadian spends six and a half hours a day online — and that number continues to rise. As audiences spend more time on digital platforms than ever before — and more brands compete for their attention — it's never been more critical for organizations to understand how to stand out online, connect with users, highlight their social impact, and build community.
And as the culture shifts and new technologies such as AI enter the online space, your digital marketing strategy must evolve to keep up.
Why should companies and nonprofits upgrade their digital marketing strategies?
The average Canadian spends six and a half hours a day online — and that number continues to rise. As audiences spend more time on digital platforms than ever before — and more brands compete for their attention — it's never been more critical for organizations to understand how to stand out online, connect with users, highlight their social impact, and build community.
And as the culture shifts and new technologies such as AI enter the online space, your digital marketing strategy must evolve to keep up.
Meet your facilitator
Meet your facilitator
Kelsey Gilchrist
Lead Strategist & Facilitator - Marketing and Communications
Kelsey is a digital marketing strategist, writer, and facilitator who specializes in working with mission-driven organizations. An experienced communicator, she has expertise in content marketing, SEO, social media, copy writing, branding, and data analysis. Through storytelling and community engagement, she helps organizations hone their brand voice and effectively communicate with their audience.
A former student organizer, Kelsey co-founded a national student movement to end campus sexual violence. She holds a Bachelor of Arts degree in Economics from Carleton University.
Kelsey Gilchrist
Lead Strategist & Facilitator - Marketing and Communications
Kelsey is a digital marketing strategist, writer, and facilitator who specializes in working with mission-driven organizations. An experienced communicator, she has expertise in content marketing, SEO, social media, copy writing, branding, and data analysis. Through storytelling and community engagement, she helps organizations hone their brand voice and effectively communicate with their audience.
A former student organizer, Kelsey co-founded a national student movement to end campus sexual violence. She holds a Bachelor of Arts degree in Economics from Carleton University.
Workshop pricing
Workshop pricing
Individual
$75 + HST
Join a scheduled workshop.*
20 seats available per workshop
Delivered virtually
Modules 1 & 2
*Limited availability
Individual
$75 + HST
Join a scheduled workshop.*
20 seats available per workshop
Delivered virtually
Modules 1 & 2
*Limited availability
Individual
$75 + HST
Join a scheduled workshop.*
20 seats available per workshop
Delivered virtually
Modules 1 & 2
*Limited availability
Team
$600 + HST and up
Book a workshop for your team.
Various group sizes
Delivered virtually or in-person
Modules 1, 2 & 3
Team
$600 + HST and up
Book a workshop for your team.
Various group sizes
Delivered virtually or in-person
Modules 1, 2 & 3
Team
$600 + HST and up
Book a workshop for your team.
Various group sizes
Delivered virtually or in-person
Modules 1, 2 & 3
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